ADVERTISING

  ADVERTISING

Mass production of goods by large scale industries created the need for their mass distribution and advertising helped in fulfilling this need.Advertising is a potent and recognized means of sales promotion.it is a device to inform people about the goods or services which a producer is ready to offer for scale.It is a technique for mass appeal and mass communication to reach the largest number of existing as well as potential customers at the minimum cost which no other media of sales promotion can do.It is one of the most important and specialized marketing activities which is indispensable in the distribution of goods.
     Advertising has become such a powerful force for sales promotion and it is being used on such a large scale and in such a variety of ways that today we can not escape from it,it has undoubtedly,become all pervasive. the purpose behind advertising in the commercial world is promotion of sale at the minimum possible cost so as to maximize profit.
        Advertising has done wonders in the field of distribution .it has been helpful to producers and the consumers alike with the presence of its significant advantages as;it leads to reduction in prices,increase in sales,ensures better quality,generates employment,promotes art and imitative and educative values.Advertisement plays a vital role in the field of distribution.It creates some sort of insurance for the  business  of the manufacturers.
In spite of these advantages of advertising there are many objections of it as,it increases cost creates monopoly and results in wastage of national resources.These expenses form a significant part of the total cost.
Today,the Indian advertising industry accounts for about 16000 crores which may be about double in near future.From the point of view of share in total advertising the print media still occupies the largest share with 49%followed by t.v with 47%total advertising bill amounts or about 19640 crores.
The advertising agencies will need to keep pace withthe processes where the specialist are moving ahead. Google and many other corporation and company are providing can be contacted for advertising.